Clear, professional, accurate web copy, newsletters, blogs, and e-books are a critical part of sharing your message with the people who need you.
Potential clients—whether they’re aware of it or not—use your writing as one of the ways of determining if you’re an expert and someone they can trust with their money and time. If you want to be taken seriously and given a chance, the writing you present to the world needs to be not only heartfelt and convincing, but accurate and polished.
Having a professional proofread your writing is one of the fastest, easiest, and least expensive things you can do to help distinguish yourself from thousands of others in a very competitive field.
It’s something many people overlook—and also one of the biggest returns on investment you can get.
The field of coaches, teachers, bloggers, and small business owners is getting crowded, and there are lots of choices for potential clients and customers to turn to if they don’t find you trustworthy for any reason at all. Don’t let typos, unclear phrasing, or bad grammar become excuses for a client or customer to discount what you have to offer and look somewhere else.
It’s very hard to edit or proofread one’s own work. Your eye will skip over mistakes or unclear wording because your brain knows what you meant to say! That makes it all too easy to overlook errors in things like:
- grammar
- spelling
- punctuation
- word choice
- typos
- subject-verb disagreement
- comma usage/comma splices
- incorrect prepositions
- sentence structure
- mismatched pronouns
- awkward phrasing
- run-on sentences
- verb tense
…and so on.
But you can avoid all that, easily and quickly, by having an experienced editor look at your work.
- Think of the pride you’ll feel when you can confidently hit “publish” on all of your blog posts, knowing that an experienced second set of eyes has checked it over and you don’t have to worry about typos
- Think of the time you’ll save not having to struggle with editing and proofreading what you write—time that you can use helping more people and earning more money in your coaching practice or in your business
- Think of the confidence you’ll have when you know what you’re presenting to the world is clear, correct, and the best it can be. You ARE an expert at what you do, so show it! No more “impostor syndrome” or feeling like an amateur
- Best of all, think of the warm glow you’ll feel when someone e-mails you to say that something you wrote changed his or her life
Contact me and see how cost-effective it really is to make your writing shine brighter.